9:00 AM – 9:30 AM:
The Adriatic Luxury Summit, held on November 25th and 26th at the newly opened St. Regis Hotel in Belgrade, brought together leading figures from the luxury industry across the region and Europe. Organized under the patronage of the Adriatic Luxury Business Association (ALBA), this prestigious event provided a platform for networking, knowledge sharing, and exploring global trends shaping the future of luxury in 2024.
9:00 AM – 9:30 AM:
9:30 AM – 9:32 AM:
Ivana Laković, President of the Adriatic Luxury Business Association (ALBA), and Marc de Rujiter, General Manager of St. Regis Belgrade, will officially welcome attendees.
9:32 AM – 9:40AM:
The conference will be officially opened by the Minister of the Serbian Government, Adrijana Mesarović.
Adrijana Mesarović
Minister of the Serbian Government
9:40 AM – 9:41AM:
Milica Dabović, ALBA Board Member, will introduce the upcoming Research on the luxury industry for 2024.
Milica Dabović
ALBA Board Member
9:41 AM – 9:55 AM:
Ivana Laković will present key insights and data on the state of the luxury
Ivana Laković
CEO Luxury Integrated
9:55 AM – 9:58 AM:
Luca Gori
Italian Ambassador
9:58 AM – 10:00 AM:
10:00 AM – 10:45 AM:
Panel 1 – Navigating Socio-Economic Factors in Luxury Industry Expansion
This panel will explore the socio-economic factors influencing the growth of the luxury industry in the region, including economic stability, investment opportunities, infrastructure, and changes in consumer behavior.
Moderator:
Vesna Damjanić
Panelists:
Ivana Soković
President of the Serbian Insurers Association, President of the Executive Board Dunav osiguranje
Zoran Popović
Chairman of the Supervisory Board, Vista Rica Investment Fund
Ostoja Mijailović
President, OMR Group
Una Sikimić
Chairwoman of the Executive Board, ALTA Bank
10:45 AM – 10:47 AM:
10:47 AM – 10:52 AM:
In conversation with Duška Jovanić, Journalist, Nina Montee Karp, President of Happiest Baby, will share her journey as the first female unicorn in America.
Moderator:
Duška Jovanić
Journalist
Keynote speaker:
Nina Montee Karp
President of Happiest Baby
10:52 AM – 11:20 AM:
11:20 AM – 12:00 PM:
Panel 2 – Luxury Real Estate
A discussion on the current trends, challenges, and opportunities in the Adriatic region’s luxury real estate market, focusing on sustainability, innovation, and the integration of local culture in luxury projects.
Moderator:
Ana Knežević
Co-Founder Turaquadra
Panelists:
Katie Smirnina
Head of Sales UK, North America and Middle East, Porto Montenegro
Marija Pavlović
CEO Dunavski Visovi
Murat Kader
President MIA Investment & Riviera Montenegro Swissotel
Petar Đakonović
CEO Mövenpick Hotel & Residences Teuta Kotor Bay
12:00 PM -12:05 PM:
Case Study – Destination branding: Embassy of Switzerland in the Republic of Serbia and to Montenegro, Saskia Salzmann, Deputy Head of Mission
Saskia Salzmann
Embassy of Switzerland in the Republic of Serbia and to Montenegro
12:05 PM -12:08 PM:
Case Study – Destination branding: Juergen Schreder, Commercial Counsellor at the Austrian Embassy
Juergen Schreder
Commercial Counsellor at the Austrian Embassy
12:10 PM – 12:50 PM:
Panel 3 – Experiential Luxury: Hospitality, Travel, and Leisure
This panel will explore how luxury is evolving from ownership to experiences, with a focus on hospitality, travel, and leisure industries that provide personalized, unforgettable moments. The discussion will highlight the role of technology, sustainability, and local culture in creating unique luxury experiences.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Mihailo Janković
CEO MK Group (Kempinski Savudrija & Portorož, Grand hotel & Resort, Petram)
Leandro Rattazzi
Area Commercial Director Classic Luxury Europe & Maghreb, Marriott International (Edition, St.Regis, Ritz Carlton, JW Marriott, Bulgari, The Luxury Collection, W hotels)
Stojan Vujko
CEO Millenium Team & Millennium Resorts
Dragan Marković
President of the Executive Board Triglav Osiguranje
Jiri Marek
CEO Air Serbia
1:00 PM – 1:45 PM:
1:45 PM – 2:25 PM:
Panel 4 – Discovering the Artistry of Jewelry, Watches, and Fragrances
The panel will explore the craftsmanship and artistry behind luxury jewelry, watches, and fragrances, and how brands are pushing the boundaries in these sectors. Discussions will include sustainability, tradition, and innovation in the creation of these products.
Moderator:
Petar Janošević
Editor in Chief, Harper’s Bazaar
Panelists:
Duška Kazimirović
Founder Kazimirowa (Jacob & Co, Pasquale Bruni, Pomellato, Dolce Gabanna, Frank Muller)
Michele Moujaes
Founder and CEO Camillias Geneva
Miloš Milutinović
CEO DP Lux Group – Belodore (Xerjoff, Tiziana Terenzi, Roja, Van Cleef & Arpels, Creed, Acqua di Parma etc.)
Danijela Bender
CEO RADIX DOO (Chanel, Guerlain, Shiesido, Sisley)
2:25 PM –2:26 PM:
Ashok Murty
Executive Creative Director and Consultant MOVEM & Co
2:26 PM – 2:40 PM:
Fashion Show – “From Caroline Astor to the Future of Belgrade”
An exclusive fashion show featuring the works of Serbia’s top designers, blending the heritage of global luxury with Serbian fashion creativity.
Designers:
Igor Todorović
Marijana Andrić
Maridruna
Aleksandar Zabunović
Saša Milojković
Stefan Đoković
Predrag Đuknić
Dragana Ognjenović
Jovana Antić
MALO
Marina Radetić
Love Marine
Jelena Kalinić
Lavani
Valentina Vidal
Ines Janković
Snežana Babarogić
Hanna Balu
2:40 PM – 3:20 PM:
Panel 5 – Luxury Fashion in the Adriatic Region
This panel will examine the explosive growth of the luxury fashion industry in Serbia and the region, focusing on cultural influences, consumer trends, and how the Adriatic region is becoming a key player in the European fashion scene.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Ljubomir Raičević
Owner and CEO Global Fashion
Gian Maria Valente
Wholesale Director EMEAI + ASIA – Santoni
Silvia Carloni
Sales Project Manager Brunello Cucinelli/Modamood
Marco Chironi
Owner & CEO – Base Blu
Flavia Brogini
Owner & President – Base Blu
Silvano Scarpellini
Wholesale Director Europe – Zegna
Max Von Bethmann-Hollweg
Global Retail & Wholesale Director – Brioni
3:20 PM – 4:00 PM:
Democratization of Luxury in the Beauty Industry
A conversation with Branko Babić on how luxury is being democratized in the beauty industry through digitalization, innovation, and creating accessibility for a broader audience.
Moderator:
Aleksandra Jeftanović
Television host
Keynote speaker:
Branko Babić
Founder PhiAcademy
4:00 PM – 4:40 PM:
Panel 6 – Advertising, Art and Culture in Luxury
This panel will explore how advertising, art, and culture shape and drive the luxury industry. Panelists will discuss how creative campaigns and cultural collaborations enhance brand perception and create emotional connections with consumers.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Slobodan Petrović
Owner DPC
Ashok Murty
Executive Creative Director and Consultant MOVEM & Co
Ivana Mrđa
Founder and Creative Director Midori (Assouline, De Gournay, Rug Company, Andrew Martin)
Nemanja Novaković
Director NN media – AI designer
Dušan Reljin
Photographer, Director, Artist
4:40 PM – 5:00 PM:
Luxury in Sports
This conversation will explore the intersection of luxury and sports, focusing on the evolution of sports as a major driver within the luxury industry.
Moderator:
Aleksandar Stojanović
Journalist and sports commentator
Panelists:
Nenad Zimonjić
International Tennis Champion
5:00 PM – 5:10 PM:
5:10 PM – 7:30 PM:
9:00 AM – 9:30 AM:
Registration and welcome
Participants will arrive, register, and enjoy refreshments before the official opening.
9:30 AM – 9:32 AM:
Official welcome and introduction of Serbian Government Officials
9:32 AM – 9:40AM:
Opening Ceremony
The conference will be officially opened with speeches from the representatives of the Serbian Government
9:40 AM – 9:42 AM:
Announcement of Global and Regional Luxury Snapshot 2024
9:42 AM – 9:52 AM:
Overview of the Global and Regional Luxury Market –Snapshot 2024
9:52 AM – 10:30 AM:
Panel 1 – Navigating Socio-Economic Factors in Luxury Industry Expansion This panel will explore the socio-economic factors influencing the growth of the luxury industry in the region, including economic stability, investment opportunities, infrastructure, and changes in consumer behavior.
10:30 AM – 10:32 AM:
Introduction to the Success Story –Nina Montee Karp and Julie Hill
10:32 AM – 10:52 AM:
Success Story –The First Unicorn
10:52 AM – 11:20 AM:
Coffee Break powered by ALTA Group
11:20 AM – 12:00 PM:
Panel 2 – Luxury Real Estate A discussion on the current trends, challenges, and opportunities in the Adriatic region’s luxury real estate market, focusing on sustainability, innovation, and the integration of local culture in luxury projects.
12:00 PM – 12:08 PM:
Case Study –Destination Branding
12:10 PM – 12:50 PM:
Panel 3 – Experiential Luxury: Hospitality, Travel, and Leisure This panel will explore how luxury is evolving from ownership to experiences, with a focus on hospitality, travel, and leisure industries that provide personalized, unforgettable moments. The discussion will highlight the role of technology, sustainability, and local culture in creating unique luxury experiences.
1:00 PM – 2:00 PM:
Lunch Break
2:00 PM – 2:40 PM:
Panel 4 – Discovering the Artistry of Jewelry, Watches, and Fragrances The panel will explore the craftsmanship and artistry behind luxury jewelry, watches, and fragrances, and how brands are pushing the boundaries in these sectors. Discussions will include sustainability, tradition, and innovation in the creation of these products.
2:42 PM – 2:45 PM:
Introduction of the First Lady of Serbia and The Fashion show
2:45 PM – 3:00 PM:
Fashion Show – “From Caroline Astor to the Future of Belgrade” An exclusive fashion show featuring the works of Serbia’s top designers, blending the heritage of global luxury with Serbian fashion creativity.
3:00 PM – 3:40 PM:
Panel 5 – Luxury Fashion in the Adriatic Region by Global Fashion This panel will examine the explosive growth of the luxury fashion industry in Serbia and the region, focusing on cultural influences, consumer trends, and how the Adriatic region is becoming a key player in the European fashion scene.
3:42 PM – 4:20 PM:
Democratization of Luxury in the Beauty Industry A conversation with Branko Babić on how luxury is being democratized in the beauty industry through digitalization, innovation, and creating accessibility for a broader audience.
4:22 PM – 5:00 PM:
Panel 6 – Advertising, Art, and Culture in Luxury This panel will explore how advertising, art, and culture shape and drive the luxury industry. Panelists will discuss how creative campaigns and cultural collaborations enhance brand perception and create emotional connections with consumers.
5:00 PM – 5:20 PM:
Luxury in sports The intersection of luxury and sports, focusing on the evolution of sports as a major driver within the luxury industry. From elite sponsorships to bespoke experiences for affluent fans, the luxury sports sector is rapidly expanding. Discussion will highlight how exclusive sports events, partnerships with premium brands, and high-performance equipment cater to the growing demand for luxury experiences among sports enthusiasts.
5:20 PM – 6:00 PM:
Panel 7 – Luxury in Media Multiverse A discussion on the role of media in expanding luxury brands through digital platforms and technologies, with a special focus on Serbia’s leadership in the digital transformation of the media industry.
6:05 PM – 7:30 PM:
Closing remarks Networking Cocktail powered by MIA Investment
8:00 PM:
Exclusive Gala Dinner at Salon 1905 by LUXURY channel (For VIP guests and speakers)
The Adriatic Luxury Summit, held on November 25th and 26th at the newly opened St. Regis Hotel in Belgrade, brought together leading figures from the luxury industry across the region and Europe. Organized under the patronage of the Adriatic Luxury Business Association (ALBA), this prestigious event provided a platform for networking, knowledge sharing, and exploring global trends shaping the future of luxury in 2024.
9:00 AM – 9:30 AM:
9:30 AM – 9:32 AM:
Ivana Laković, President of the Adriatic Luxury Business Association (ALBA), and Marc de Rujiter, General Manager of St. Regis Belgrade, will officially welcome attendees.
9:32 AM – 9:40AM:
The conference will be officially opened by the Minister of the Serbian Government, Adrijana Mesarović.
Adrijana Mesarović
Minister of the Serbian Government
9:40 AM – 9:41AM:
Milica Dabović, ALBA Board Member, will introduce the upcoming Research on the luxury industry for 2024.
Milica Dabović
ALBA Board Member
9:41 AM – 9:55 AM:
Ivana Laković will present key insights and data on the state of the luxury
Ivana Laković
CEO Luxury Integrated
9:55 AM – 9:58 AM:
Luca Gori
Italian Ambassador
9:58 AM – 10:00 AM:
10:00 AM – 10:45 AM:
Panel 1 – Navigating Socio-Economic Factors in Luxury Industry Expansion
This panel will explore the socio-economic factors influencing the growth of the luxury industry in the region, including economic stability, investment opportunities, infrastructure, and changes in consumer behavior.
Moderator:
Vesna Damjanić
Editor in Chief, Bloomberg Adria TV
Panelists:
Ivana Soković
President of the Serbian Insurers Association, President of the Executive Board Dunav osiguranje
Zoran Popović
Chairman of the Supervisory Board, Vista Rica Investment Fund
Ostoja Mijailović
President, OMR Group
Una Sikimić
Chairwoman of the Executive Board, ALTA Bank
10:45 AM – 10:47 AM:
10:47 AM – 10:52 AM:
In conversation with Duška Jovanić, Journalist, Nina Montee Karp, President of Happiest Baby, will share her journey as the first female unicorn in America.
Moderator:
Duška Jovanić
Journalist
Keynote speaker:
Nina Montee Karp
President of Happiest Baby
10:52 AM – 11:20 AM:
11:20 AM – 12:00 PM:
Panel 2 – Luxury Real Estate
A discussion on the current trends, challenges, and opportunities in the Adriatic region’s luxury real estate market, focusing on sustainability, innovation, and the integration of local culture in luxury projects.
Moderator:
Ana Knežević
Co-Founder Turaquadra
Panelists:
Katie Smirnina
Head of Sales UK, North America and Middle East, Porto Montenegro
Marija Pavlović
CEO Dunavski Visovi
Murat Kader
President MIA Investment & Riviera Montenegro Swissotel
Petar Đakonović
CEO Mövenpick Hotel & Residences Teuta Kotor Bay
12:00 PM -12:05 PM:
Case Study – Destination branding: Embassy of Switzerland in the Republic of Serbia and to Montenegro, Saskia Salzmann, Deputy Head of Mission
Saskia Salzmann
Embassy of Switzerland in the Republic of Serbia and to Montenegro
12:05 PM -12:08 PM:
Case Study – Destination branding: Juergen Schreder, Commercial Counsellor at the Austrian Embassy
Juergen Schreder
Commercial Counsellor at the Austrian Embassy
12:10 PM – 12:50 PM:
Panel 3 – Experiential Luxury: Hospitality, Travel, and Leisure
This panel will explore how luxury is evolving from ownership to experiences, with a focus on hospitality, travel, and leisure industries that provide personalized, unforgettable moments. The discussion will highlight the role of technology, sustainability, and local culture in creating unique luxury experiences.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Mihailo Janković
CEO MK Group (Kempinski Savudrija & Portorož, Grand hotel & Resort, Petram)
Leandro Rattazzi
Area Commercial Director Classic Luxury Europe & Maghreb, Marriott International (Edition, St.Regis, Ritz Carlton, JW Marriott, Bulgari, The Luxury Collection, W hotels)
Stojan Vujko
CEO Millenium Team & Millennium Resorts
Dragan Marković
President of the Executive Board Triglav Osiguranje
Jiri Marek
CEO Air Serbia
1:00 PM – 1:45 PM:
1:45 PM – 2:25 PM:
Panel 4 – Discovering the Artistry of Jewelry, Watches, and Fragrances
The panel will explore the craftsmanship and artistry behind luxury jewelry, watches, and fragrances, and how brands are pushing the boundaries in these sectors. Discussions will include sustainability, tradition, and innovation in the creation of these products.
Moderator:
Petar Janošević
Editor in Chief, Harper’s Bazaar
Panelists:
Duška Kazimirović
Founder Kazimirowa (Jacob & Co, Pasquale Bruni, Pomellato, Dolce Gabanna, Frank Muller)
Michele Moujaes
Founder and CEO Camillias Geneva
Miloš Milutinović
CEO DP Lux Group – Belodore (Xerjoff, Tiziana Terenzi, Roja, Van Cleef & Arpels, Creed, Acqua di Parma etc.)
Danijela Bender
CEO RADIX DOO (Chanel, Guerlain, Shiesido, Sisley)
2:25 PM –2:26 PM:
Ashok Murty
Executive Creative Director and Consultant MOVEM & Co
2:26 PM – 2:40 PM:
Fashion Show – “From Caroline Astor to the Future of Belgrade”
An exclusive fashion show featuring the works of Serbia’s top designers, blending the heritage of global luxury with Serbian fashion creativity.
Designers:
Igor Todorović
Marijana Andrić
Maridruna
Aleksandar Zabunović
Saša Milojković
Stefan Đoković
Predrag Đuknić
Dragana Ognjenović
Jovana Antić
MALO
Marina Radetić
Love Marine
Jelena Kalinić
Lavani
Valentina Vidal
Ines Janković
Snežana Babarogić
Hanna Balu
2:40 PM – 3:20 PM:
Panel 5 – Luxury Fashion in the Adriatic Region
This panel will examine the explosive growth of the luxury fashion industry in Serbia and the region, focusing on cultural influences, consumer trends, and how the Adriatic region is becoming a key player in the European fashion scene.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Ljubomir Raičević
Owner and CEO Global Fashion
Gian Maria Valente
Wholesale Director EMEAI + ASIA – Santoni
Silvia Carloni
Sales Project Manager Brunello Cucinelli/Modamood
Marco Chironi
Owner & CEO – Base Blu
Flavia Brogini
Owner & President – Base Blu
Silvano Scarpellini
Wholesale Director Europe – Zegna
Max Von Bethmann-Hollweg
Global Retail & Wholesale Director – Brioni
3:20 PM – 4:00 PM:
Democratization of Luxury in the Beauty Industry
A conversation with Branko Babić on how luxury is being democratized in the beauty industry through digitalization, innovation, and creating accessibility for a broader audience.
Moderator:
Aleksandra Jeftanović
Television host
Keynote speaker:
Branko Babić
Founder PhiAcademy
4:00 PM – 4:40 PM:
Panel 6 – Advertising, Art and Culture in Luxury
This panel will explore how advertising, art, and culture shape and drive the luxury industry. Panelists will discuss how creative campaigns and cultural collaborations enhance brand perception and create emotional connections with consumers.
Moderator:
Ivana Laković
CEO Luxury Integrated
Panelists:
Slobodan Petrović
Owner DPC
Ashok Murty
Executive Creative Director and Consultant MOVEM & Co
Ivana Mrđa
Founder and Creative Director Midori (Assouline, De Gournay, Rug Company, Andrew Martin)
Nemanja Novaković
Director NN media – AI designer
Dušan Reljin
Photographer, Director, Artist
4:40 PM – 5:00 PM:
Luxury in Sports
This conversation will explore the intersection of luxury and sports, focusing on the evolution of sports as a major driver within the luxury industry.
Moderator:
Aleksandar Stojanović
Journalist and sports commentator
Panelists:
Nenad Zimonjić
International Tennis Champion
5:00 PM – 5:10 PM:
5:10 PM – 7:30 PM:
9:00 AM – 9:30 AM:
Registration and welcome
Participants will arrive, register, and enjoy refreshments before the official opening.
9:30 AM – 9:32 AM:
Official welcome and introduction of Serbian Government Officials
9:32 AM – 9:40AM:
Opening Ceremony
The conference will be officially opened with speeches from the representatives of the Serbian Government
9:40 AM – 9:42 AM:
Announcement of Global and Regional Luxury Snapshot 2024
9:42 AM – 9:52 AM:
Overview of the Global and Regional Luxury Market –Snapshot 2024
9:52 AM – 10:30 AM:
Panel 1 – Navigating Socio-Economic Factors in Luxury Industry Expansion This panel will explore the socio-economic factors influencing the growth of the luxury industry in the region, including economic stability, investment opportunities, infrastructure, and changes in consumer behavior.
10:30 AM – 10:32 AM:
Introduction to the Success Story –Nina Montee Karp and Julie Hill
10:32 AM – 10:52 AM:
Success Story –The First Unicorn
10:52 AM – 11:20 AM:
Coffee Break powered by ALTA Group
11:20 AM – 12:00 PM:
Panel 2 – Luxury Real Estate A discussion on the current trends, challenges, and opportunities in the Adriatic region’s luxury real estate market, focusing on sustainability, innovation, and the integration of local culture in luxury projects.
12:00 PM – 12:08 PM:
Case Study –Destination Branding
12:10 PM – 12:50 PM:
Panel 3 – Experiential Luxury: Hospitality, Travel, and Leisure This panel will explore how luxury is evolving from ownership to experiences, with a focus on hospitality, travel, and leisure industries that provide personalized, unforgettable moments. The discussion will highlight the role of technology, sustainability, and local culture in creating unique luxury experiences.
1:00 PM – 2:00 PM:
Lunch Break
2:00 PM – 2:40 PM:
Panel 4 – Discovering the Artistry of Jewelry, Watches, and Fragrances The panel will explore the craftsmanship and artistry behind luxury jewelry, watches, and fragrances, and how brands are pushing the boundaries in these sectors. Discussions will include sustainability, tradition, and innovation in the creation of these products.
2:42 PM – 2:45 PM:
Introduction of the First Lady of Serbia and The Fashion show
2:45 PM – 3:00 PM:
Fashion Show – “From Caroline Astor to the Future of Belgrade” An exclusive fashion show featuring the works of Serbia’s top designers, blending the heritage of global luxury with Serbian fashion creativity.
3:00 PM – 3:40 PM:
Panel 5 – Luxury Fashion in the Adriatic Region by Global Fashion This panel will examine the explosive growth of the luxury fashion industry in Serbia and the region, focusing on cultural influences, consumer trends, and how the Adriatic region is becoming a key player in the European fashion scene.
3:42 PM – 4:20 PM:
Democratization of Luxury in the Beauty Industry A conversation with Branko Babić on how luxury is being democratized in the beauty industry through digitalization, innovation, and creating accessibility for a broader audience.
4:22 PM – 5:00 PM:
Panel 6 – Advertising, Art, and Culture in Luxury This panel will explore how advertising, art, and culture shape and drive the luxury industry. Panelists will discuss how creative campaigns and cultural collaborations enhance brand perception and create emotional connections with consumers.
5:00 PM – 5:20 PM:
Luxury in sports The intersection of luxury and sports, focusing on the evolution of sports as a major driver within the luxury industry. From elite sponsorships to bespoke experiences for affluent fans, the luxury sports sector is rapidly expanding. Discussion will highlight how exclusive sports events, partnerships with premium brands, and high-performance equipment cater to the growing demand for luxury experiences among sports enthusiasts.
5:20 PM – 6:00 PM:
Panel 7 – Luxury in Media Multiverse A discussion on the role of media in expanding luxury brands through digital platforms and technologies, with a special focus on Serbia’s leadership in the digital transformation of the media industry.
6:05 PM – 7:30 PM:
Closing remarks Networking Cocktail powered by MIA Investment
8:00 PM:
Exclusive Gala Dinner at Salon 1905 by LUXURY channel (For VIP guests and speakers)
